Now this is one you definately don’t want to miss. Estonian recording artist Kerli slowly gained fame in Sweden and Estonia after she took part in the countries national Eurovision selections in 2003 and 2004. Since she signed a record deal with LA Reid and released her first album ‘Love is Dead’ which spanned the singles ‘Love is Dead’, ‘Walking on Air’ and ‘Creepshow’ in 2008.
Since she’s appeard on the soundtrack for the Alice in Wonderland film and started recording her second album ‘Army of Love’ which was preceeded with the promo-single ”Army of Love” in April 2011. The second lead single from the new album is the dancey ”Zero Gravity” was released Monday. Kerli has now also revealed the video for it.
It’s definately a lot more dancey than her ‘Bubblegoth’ style. The Bubblegoth style is a style Kerli’s adopted ever since there was disagreement in the press, especially after the release of her first album, whether to label her as goth or label her als bubblegum Goth. The new video plays into that idea where it sees Kerli’s bubblegoth character merging with the Europopdance superstar her label wants her to be.
It’s an innocent eurofriendly radiopop song, and we think it has all the potential to do well across Europe. The scenes of Kerli stripped back as a natural beauty, flying in the sky are simply breathtaking (think Pixie Lott-wise).
Enjoy the video
An official release date for ”Zero Gravity” in the UK is yet to be confirmed.